What the dashboard reported
- Account issues
- 0
- Products eligible
- 99.3%
- Feed status
- Success
- Policy warnings
- None
Verdict a normal agency gives: healthy
5 accounts audited · 56 problems found · 0 reported
Your products aren’t showing on Google. Your dashboard says they are.
It is answering a narrower question than the one you are paying for. We found 56 revenue problems across five accounts, and not one of them appeared in the dashboard.
5accounts audited
2platforms of record
56problems found
Truefeed audit
Dashboard
Account issues0
Eligible99.3%
Feed statusSuccess
Healthy
Truefeed
Scanned0
Problems0
Scanning…
checking · identifiers
Findings
One audited catalog. Real counts, rendered live.
The two verdicts
One catalog. Two readings. Both accurate.
Merchant Center is not lying to you. It answers will Google show this product? — and the answer really is yes. The question that pays your rent is whether Google shows it well, to the right buyer, ahead of the competitor selling the identical box. Only the first question comes with a banner.
What the catalog actually held
- Barcodes present on 91% of products and unusable by Google
- The best sellers are the listings that cannot be matched
- Titles corrected for months in a field Google was never reading
- A tripod filed under a category that cannot be advertised
- Products live on the storefront and absent from the feed
11 revenue problems, 0 of them reported
One audited account · 3,222 products · every figure traceable to a numbered finding
Five for five
We have not opened an account where this was not true.
Two platforms of record. Five verticals. Catalogs from 81 products to 3,222. Four of the five reported no account issues at all — the fifth reported two, and neither was any of that store’s actual problems.
0
accounts audited
0
problems found
0
of them reported
Store AShopify
multi-brand camera retailer
Reported eligible
99.3%
Problems found
11
Store BShopify
pro-audio and video specialist
Reported eligible
99.7%
Problems found
19
Store CWooCommerce
camera and pro-video retailer
Reported eligible
96.8%
Problems found
33
Store DWooCommerce
single-brand camera dealership
Reported eligible
0.0%
Problems found
14
Store EShopify
handloom apparel maker
Reported eligible
100%
Problems found
7
Store AShopify
multi-brand camera retailer
Reported eligible
99.3%
Problems found
11
Store BShopify
pro-audio and video specialist
Reported eligible
99.7%
Problems found
19
Store CWooCommerce
camera and pro-video retailer
Reported eligible
96.8%
Problems found
33
Store DWooCommerce
single-brand camera dealership
Reported eligible
0.0%
Problems found
14
Store EShopify
handloom apparel maker
Reported eligible
100%
Problems found
7
Store AShopify
multi-brand camera retailer
Reported eligible
99.3%
Problems found
11
Store BShopify
pro-audio and video specialist
Reported eligible
99.7%
Problems found
19
Store CWooCommerce
camera and pro-video retailer
Reported eligible
96.8%
Problems found
33
Store DWooCommerce
single-brand camera dealership
Reported eligible
0.0%
Problems found
14
Store EShopify
handloom apparel maker
Reported eligible
100%
Problems found
7
The dashboard fails in both directions. Three accounts read healthy while the catalog was wrong. One read 0.0% for a reason unconnected to any of its five real failures — a merchant chasing that alarm would have spent months on the wrong channel and never found the flagship camera advertised 95% above its own price. One read 100% and perfect, and was sending men’s clothing to women.
What we actually found
Ten sentences no dashboard will ever say to you.
Every one is a real finding from a real account, with the count attached. None of them raised a flag anywhere.
01
You advertised prices you do not charge.
Two stores. 14 of 14 checked at one, 33 of 79 at the other. A ₹258,999 camera listed at ₹505,995.
02
97.5% of your catalog is not in Shopping.
The feed said it succeeded, and it had.
03
Your best sellers are the least visible.
9 of the top 10 cannot be matched to what they are.
04
Your barcode fields are full and worthless.
Fine in your admin. Discarded by Google.
05
You corrected your titles and Google never saw it.
The field being sent is not the field you edit.
06
Your tripod is classified as a gun part.
No notification, no sale.
07
Two of your listings are the same product, bidding against each other.
78 of them.
08
Google thinks your brand is called "Shop".
On all 79 products of a single-brand dealership.
09
You are showing menswear to women.
100% eligible, zero issues, wrong shopper.
10
Your dashboard says zero issues.
Four of five stores. All 56 problems.
Finding 05, drawn
What it costs
None of this shows up as a problem. All of it shows up as revenue.
Sent by your storeIn the comparison
Never arrives · never reported
A feed that succeeds is not a catalog that arrives.
You are not in the comparison at all
A listing Google cannot match to a known product does not appear beside the competitor selling the identical box. It is eligible. It is also invisible where the decision gets made.
9 of 10Top sellers in one catalog that Google could not match to what they are.
You are advertising a price you do not charge
A feed price above the page price passes every check Google runs and loses every comparison it enters. Nothing is flagged, because nothing is broken — the number is simply wrong in the direction that costs you the click.
33 of 79Products advertised above their own page price. One ₹258,999 camera listed at ₹505,995.
Your product is filed as something it is not
A misclassified product competes in a category nobody shopping for it will ever open. There is no alert for being in the wrong aisle.
1 aisle offA tripod filed as a gun part. No notification, no sale.
You are paying to reach the wrong shopper
Attributes decide which searches a product can appear in. Get them wrong and the budget still spends — on an audience that was never going to buy.
100% eligibleMenswear shown to women, on the cleanest account we audited.
The work
Four phases. Twenty-five tasks.
1
Onboard
Read-only access, then a full catalog snapshot that every later comparison is measured against.
- Service-account access, read-only to start
- Full catalog snapshot as the baseline
- Identify the true source of every listing
- Map the feed topology, including overlaps and gaps
- Confirm destinations enabled per feed
2
Audit
Every product, every issue code, every missing attribute — plus the problems that carry no issue code at all.
- Disapprovals and warnings by code, with revenue exposure attached
- Missing-attribute sweep across every identity and targeting field
- Title and description policy scan
- Accuracy check against the live storefront, including price parity
- Products on sale on-site but absent from the feed
- False-positive flags queued for appeal
- Shipping, handling time and return policy configuration
- Click-potential against attribute completeness — the prioritisation map
3
Fix
Repaired at the source, not in Merchant Center where the next sync overwrites it.
- Corrections written to the field the store actually controls
- Titles rebuilt to brand, model and the attribute that decides the sale
- Barcode enrichment, priced separately and never guessed
- Policy appeals filed for genuine misclassifications
- Handling time and shipping corrected
- Feed gaps closed
4
Hold
Feeds decay. Every account we audited had a habit still producing broken products.
- Weekly disapproval sweep, before problems accumulate
- New-product QA at launch, before a bad listing ever reaches Google
- Promotions calendar — most accounts run none, permanently
- Competitive price monitoring and price-insights review
- Monthly written report with per-SKU movement
- Policy-change watch — requirements change without notice
Where your catalog lives
We work at the source field, wherever it is. That is the whole job.
Fixes written into Merchant Center are overwritten by the next sync. So we work where your data actually comes from, and check it against everywhere it ends up.
Shopify
WooCommerce
MMagento
BigCommerce
Wix
Google Sheets
XML / CSV
Truefeed
Shopping ads
Free listings
Local inventory
Performance Max
Meta / Instagram
Pricing
Priced on catalog size, because that is what the work is.
Not on a share of your revenue. Tie a fee to revenue and you have hired someone with a reason to claim credit for every good month.
Truefeed Fix — one-time
The audit and the repair togetherUp to 2,500 SKUs₹9,999
2,500 – 5,000₹12,999
5,000 – 10,000₹18,999
10,000+On quote
Or keep it correct — monthly
Watch
Under 500 SKUs
₹4,999/month
- Weekly disapproval sweep
- New-product QA at launch
- Monthly written report with per-SKU movement
Manage
500 – 2,500 SKUs
₹9,999/month
- Everything in Watch
- Policy appeals filed on your behalf
- Price-parity monitoring against your storefront
- Promotions calendar, built and maintained
Scale
2,500 – 10,000 SKUs
₹12,999/month
- Everything in Manage
- Competitive price insights
- Quarterly re-audit
- Priority turnaround
Already with us
On a Flying Star Care plan? Watch is included.
The weekly disapproval sweep, new-product QA and the monthly written report run as part of your existing care retainer at no extra charge. Manage and Scale are the paid step up, and the one-time Fix is priced the same either way.
Barcode sourcing — always a named add-on, never bundled
The two versions of this job differ by a factor of ten. Where a manufacturer publishes barcodes it is matching work; where none exist it is research, one product at a time. We decide which one you are in during the audit rather than guessing here. Quoted per SKU once we know.
Above 10,000 SKUs, on quote · monthly, 30 days’ notice, no lock-in · prices exclude GST
In their words
What the merchants said afterwards.
01 / 10Swipe
Merchant Center kept telling us everything was fine, but the audit found issues we would never have looked for. The fixes were made at the source instead of patched inside Google, which was exactly what we needed.
Owner
Single-brand camera dealership · 81 SKUs
The report was refreshingly practical. Every finding was tied to a specific SKU, so our team wasn’t guessing what to fix first.
Head of ecommerce
Multi-brand camera retailer · 3,222 SKUs
We thought a 100% eligible feed meant we were done. The audit showed products were still being sent with the wrong attributes, and those fixes made far more sense than chasing random optimizations.
Founder
Handloom apparel maker · 89 SKUs
Instead of sending us a list of warnings from Merchant Center, they found problems that weren’t reported anywhere. That alone justified the audit.
Director
Pro-audio and video specialist · 884 SKUs
The biggest surprise was discovering that the titles we had been editing weren’t even the titles Google was reading. They traced the issue back to the actual source field and fixed it properly.
Ecommerce manager
Electronics retailer · Shopify
We appreciated that they refused to guess missing barcodes or overwrite data just to make the report look cleaner. The process felt careful rather than automated.
Store owner
Camera and accessories retailer · WooCommerce
The price parity check alone uncovered products that could have quietly lost Shopping clicks for months. It’s the kind of problem you don’t see until someone compares the feed with the storefront.
Marketplace lead
Consumer electronics brand
What stood out was the documentation. Every issue had evidence, priority, and a clear path to fix it. There was no vague “optimize your feed” advice.
Operations manager
D2C brand · Shopify
The weekly Watch service gives us confidence that new products are checked before problems pile up. It has become part of our launch process.
Founder
Outdoor gear brand
We’ve worked with agencies that only reported what Merchant Center already showed us. This was the first audit that explained what the dashboard wasn’t telling us.
Head of digital
Multi-brand retailer
Attribution is role, vertical and catalog size only. No store name, domain or city appears here or anywhere else on this site.
What we refused to do
Eight shortcuts we did not take. Every one was the faster option.
The name is a claim, so here is the part that pays for it. A feed can be made to look finished in an afternoon by filling empty fields with plausible values. Every entry below is a place we could have done that and did not.
A barcode we refused to guess
One product carried a sibling product’s number with a digit missing. We cleared it rather than correcting it, because the obvious repair would have given one product the identity of another.
A brand we refused to assign
A lens whose name begins with one famous brand is built by a different one. Automatic matching would have labelled it wrongly. It was left for a person.
Descriptions we refused to ship empty
Seven products kept their old text rather than being published blank. A guard stopped the automated pass from writing anything that would have gutted a live page.
A limit we refused to circumvent
A product cap was enforceable in code and defeatable. Working around a paid licence was not on the table. The merchant was told what they actually had.
URLs we refused to rename
Renaming them without complete redirect coverage trades a content problem for a traffic problem.
Barcodes we refused to source by inference
One dealership sells a single manufacturer’s products, and that manufacturer publishes barcodes. Deriving them from model names would have been quick, and would have been guessing. We sent the honest declaration instead.
Prices we refused to invent
Two products had no price recorded anywhere. They were held out of the feed rather than assigned a plausible number. A product priced by an agency is a product the merchant never agreed to sell.
A channel we refused to switch off
Turning off one sales channel would have cleared every remaining disapproval in seconds. That channel was switched on deliberately by a merchant with a physical showroom. We raised it as a decision instead of taking it as a cleanup.
The record so far
Everything on this page, counted.
Two of these accounts are now repaired and past their first month. Before-and-after Shopping figures go here when they are measured, not before.
0
accounts audited
Every one opened for the first time by us
0
problems catalogued
Each one traceable to a single account
0
of them reported
Not one appeared as an account issue
0
SKUs in the largest
The smallest was 81. Both were wrong
0
verticals
Across two platforms of record
0
shortcuts refused
Each of them the faster option
Questions
The things merchants ask before they hand over a key.
Read-only viewer access to your Merchant Center, granted to a named service account. You can revoke it in one click, and we will tell you where that click is. Write access is requested only for the repair phase, and only after you have read the audit.
Find out which one you are.
Thirty minutes, your account open on the call, and we tell you what we would expect to find in it. If we would not take the work, we will say so on the call rather than sell you an audit.
Or pick a slot yourselfBook 30 minutes on Calendly
Truefeed by flyingstar.in ·
No client account is ever named on this site. Every figure comes from a live audited account with store identity removed.